The union of AI, predictive models, and sports is growing every year more.

It seems like a lifetime ago when there were no latest-generation sports products or super-technical materials. When the Boxscores were created with a pencil and a notebook and the training of the athletes was based only on running.


This situation has been turned around by a tech revolution that is leading to a sports improvement, both in terms of products and performances. Of course, sports romantics won’t be happy about it, but this technical an methodological change is relentless and we can do nothing to stop it.

Totally unexpected is the use of AI in sports journalism, a field that so far didn’t have the deserved attention. 

Perhaps not everyone knows that since some years sports journalism became the object of different tech integration trials: first among the many, the data and tech integration for the editing of sports articles.  

This revolution – started from Baseball – is a clear example of how Sport is the perfect field for testing new processes that, if working, can be used in many other activities.

The Associated Press started its first test on a sample of 10.000 matches in the minor leagues of baseball. This new software seems to be capable of building up a detailed recap of the most important moments of the game, after analyzing all the data coming from any single match. 

It is very hard to reach outcomes comparable to the report of a journalist, but these first tests proved that the results are good and with a big margin of improvements.

This new software can easily be a game changer of sports journalism, especially because AI can cover any single match on a national scale, becoming a sort of extension of the journalist and doubling his resources. 

Sports journalism is not the only journalism affected by this evolution. Many important newspapers (New York Times or The Washington Post just to name two of them) are already introducing these new technologies in their workflow and so far the results are great.

The application of AI is bringing added value to some crucial topics, such as:

– Automation of daily procedures: AI let journalists focus on important matters, automating their daily and time-consuming routine.

– Data analysis: AI makes possible to analyze a huge amount of data and make predictions on specific topics.

– Fight against fake news: AI can use algorithms able to stand in the way of this phenomenon

So far, one of the most ambitious attempts was made by The Washington Post during Rio Olympics of 2016. Thanks to Smart Software Heliograf, the prestigious newspaper could cover multiple disciplines at a time, generating a flow of information big enough for the editing of many articles.

We don’t have to forget the experience of Yahoo!. For some years now, the famous web services provider has been publishing thanks to these technological developments.

The future of journalism seems to be strictly connected to technology. One more time Sports can be the springboard for new and advanced experiments that can be tried later in other fields, from big corporations to public administration.