New Releases
Mark McCormack, the Sports Sponsorship phenomenon and data analysis: the beginning of a 3.0 sports era
How to optimize important investments thanks to data-driven platforms and a forward-looking vision
How to manage a working group in times of crisis: the example of Brad Stevens
Clear goals and roles respect made the young coach of Boston Celtics the best example of a capable manager
AI and Healthcare: the art of Foreseeing the future
When reactions are no longer effective, we must learn the importance of a proactive approach
Business and Sports: When your mind plays tricks on you
Business and Sports are often linked by common enemies: unstable mental health and depression. Let’s see how to look for professional help and avoid a crack-up.
Hip-hop state of mind: music, fashion, sports and business
How Hip-Hop culture shook up sports industry and big corporates strategies
When words matter: copywriting in Sports Ads
Copywriting can help your business and Sports Ads are a great example of its relevance
The rise of Automated Sports Journalism
Sports journalism is now experiencing a radical change and the credit for this evolution belongs to Artificial Intelligence
Jackie Robinson: the only #42 in Baseball History
It’s Black History Month and we want to celebrate it by honoring the Afro-American player who changed the course of sports
